2) A lot of people don't use social media to express themselves, they use it for validation. These people might have some politically incorrect views, but it would never cross their minds to post them. They also remain current in terms of what's offensive and what isn't. It's like a video game to them where retweets/shares/follows are gaining points, leveling up, and increasing your stats...but saying one offensive thing is an instant game over. Going back to the blue shirts analogy, if blue shirts were deemed sexist, they would quickly delete any pictures of themselves in a blue shirt, and then try to comb through numerous social media profiles to find someone with a blue shirt to publicly call out. Calling someone out on social media and getting them doxxed, fired, banned, blacklisted and unemployable to them is like beating a powerful boss and is worth a lot of experience points. You'll also have that brief moment where you feel like a hero.