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A Christmas advert from exercise bike company Peloton has been widely mocked on social media as being "sexist", "out of touch", and even "dystopian".
The ad, which has been viewed more than a million times on YouTube, sees a woman receive an exercise bike for Christmas from her husband.
She then records her workouts over the following year in a vlog and presents it to him as a way of saying thank you.
"A year ago, I didn't realise how much this would change me," she says.
The criticism knocked the company's shares, which closed more than 9% lower on Tuesday.
clown world.
Peloton exercise bike ad mocked as being 'sexist' and 'dystopian'
A Christmas ad for the exercise bike firm has been mocked on social media as being "out of touch".
www.bbc.co.uk