74% of women of all age groups play mobile games daily. 33% do so only once or twice a day, while 41% play games several times a day.The net effect of this is seen when looking at their propensity to spend in-game; across all games tracked by deltaDNA, 4.5% of women spend in games, compared to only 3.3% of men. This results in a total value of $1.57 for each female player vs. $1.09 for every man, and so we can see, women are effectively worth 44% more than men
For gaming preferences, DeltaDNA has found out that women prefer puzzle and casino genres rather than action or strategy games (women account for 76 percent of puzzle genre’s mobile player base, while it’s at 51 percent for casino-style games).
Female users are 79 percent more likely than male users to make in-app purchases in mobile games. The data comes from a marketing report by Liftoff, a firm that studies the mobile gaming market, as spotted by VentureBeat today.
This means that mobile games that are targeted to women have a higher chance of being successful and profitable rather than one aimed at men.
JUST FUCKING LAUGHING
With all this being said it's blatantly obvious why games filled to the brink with micro transactions target female gamers. just a few examples i can cite off the top of my head.
74% of women play mobile games daily
A new study commissioned by GameHouse has found that 74% of women of all age groups play mobile games daily. 33% do so only once or twice a day, while 41% play games several times a day. The...
www.pocketgamer.biz
Analyst Firm: Women Spend More on Mobile Gaming Than Men
Analyst firm DletaDNA uncovers that average money spent on mobile games are higher for women than men.
mp1st.com
Women are 79 percent more likely to spend money on mobile games
A shift in the market focus
www.theverge.com
