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why people use tinder:
Key Tinder statistics:
Only 41.7% of Android Tinder app owners accessed the dating app on a daily basis in 2019
Male users accounted for 78.1 percent of the dating app's active user accounts in 2019
Only 8 million tinder users in the US
Only 35% of internet users aged 18-24 have used tinder in the US in 2018
Key Tinder statistics:
- 57 million Tinder users around the world
- 5.9 million Tinder subscribers pay for a premium Tinder Plus and Tinder Gold
- Tinder is used in 190 countries, and is available in 40 languages
- Tinder was processing one billion swipes per day by late 2014, that has now risen to 1.6 billion
- Tinder users go on one million dates per week
- Over 20 billion matches made since Tinder launched
- Over 50% of active Tinder users are active at 9pm, according to Nielson
- Active Tinder users log in on average four times a day
- Various studies show different percentages, but most find 18-24 demographic forms core of user base
- Tinder’s parent company Match Group reported $444 million of revenue in Q3 2018
- 7.5 million swipes per day in India (2016), where Tinder has established its first international office
- Around 10% of Brazilian internet users use Tinder
- 40% of US college students say “Tinder is for hookups, and Bumble is for dating”, though 54% of claim that there is no difference
- 70% of these college students have never met up with their matches…
- …and 45% say they use Tinder mostly for confidence boosting procrastination
- 95% of Tinder users meet their matches within a week (compared to 25% of online daters overall, and 15% of offline daters)
- 9% of Tinder users said it’s hard to commit to someone due to the vast array of dating options, compared to 44% of other online daters and 42% of offline daters
- 85% of Tinder users say “I love you” within the first year of dating, compared to 80% of offline daters
- Female Tinder users are more careful in their approach, with 91% reporting that they only liked profiles that they actually felt attracted to (compared to 72% of men)
- 35% of men report casually liking most Tinder profiles (with some overlap with the above)
- Researchers using a female Tinder profile and unselectively liking male profiles got 200 matches within an hour, and 600 by the 4-hour mark
- Male Tinder profiles only garnered 100 matches by the same juncture
- For men, the median time between getting a match and messaging standing at 2 minutes (63% of men message a match within 5 minutes), while the equivalent for females is 38 minutes (only 18% message within 5 minutes)
- The average Tinder message sent by a man to a woman is 12 characters long, while the other way around, the average is 122
- 72% of mobile dating app users believe Tinder is the most racially diverse dating app, with 77% of Tinder users claiming to be very open-minded when using dating apps, and 74% having gone on a date with someone of a different racial background (compared to 66% of non-Tinder users)
- One study found that 12% of male Tinder profiles identified as homosexual or bisexual, compared with 0.01% of female profiles
- Tinder revenue stood at $1.15 billion in 2019; 56% of total Match Group revenue of $2.05 billion
- Tinder revenue grew at CAGR of 123% between 2015 and 2019
- Tinder top non-game app in terms of revenue, generating $77.4 million in February 2020
- Match Group market cap $18.6 billion as of late March 2020
- Tinder is estimated to be worth $10 billion
Only 41.7% of Android Tinder app owners accessed the dating app on a daily basis in 2019
Male users accounted for 78.1 percent of the dating app's active user accounts in 2019
Only 8 million tinder users in the US
Only 35% of internet users aged 18-24 have used tinder in the US in 2018
